How should an Aditum dealer approach a building owner about the benefits of reselling internet? There is more than one way to begin a conversation, but there are some basics that must be covered at some point, and the earlier the better.
Building owners will first need to understand why internet service through Aditum is much more reliable and stable than consumer internet:
- Aditum supplies enterprise-grade internet services; the same as is provided to the largest, most demanding companies
- There are Service Level Agreements for uptime
- Internet service is actively monitored, with any troubles spotted and often fixed before the tenants or building owners even know about it
- Technical staff are engineers, and not ‘technicians’
Why is this important? While amenities and additional income are appealing, the primary focus for owners is protecting the rental revenue stream. That income needs to cover the financing (mortgage) payments, maintenance and upgrades, pay the staff, and generate an ongoing return for the owner.
Feeling confident that internet with Aditum is going to consistently add value and avoid issues with the tenants is critical. This confidence, or comfort level, is necessary for owners to really hear how Aditum can help them to more quickly bring in quality tenants that will renew; in other words, enhance and protect their revenue stream.
Once owners understand the reliability and stability of the Aditum service, then you can discuss the cash flow benefits of reselling internet services and show them how this extra revenue really adds up.
